Lil Nouns x Layer 3 twitter thread contest

What is your project in 100 characters or less

Pilot 2 Twitter thread contests through Layer 3.

What’s the biggest way this will benefit Lil Nouns DAO?

Increase awareness on the project through Twitter and leveraging on Layer 3.

What stage is the project in it’s lifecycle?

  • Partially complete

What have you done so far? (if applicable, provide a link to a working demo)

Discussed with Layer 3 team and ready to move forward once budget is deployed.

High-Level Plan - Roadmap/Key Deliverables

What is Layer 3?
Layer3 is a user acquisition platform to drive discovery, targeted conversions, and retention for platforms across EVM compatible chains. Layer3 has +15K MAU and 53K followers on Twitter.

We will use the platform to do a simple Twitter Thread contest as a pilot.

Additionally, Layer 3 has a modular bounty builder that enables flexible campaigns based on on-chain actions that may be used in the future for more complex campaigns.

Contest description:

Lil Nouns Thread Contest #1

Topic: Explain how Lil Nouns DAO works (auctions, governance, treasury spending, nouns acquisitions)

Budget: ~30 USD in ETH per winner, 10 winners (~300 USD ~0.19 ETH)

Lil Nouns Thread Contest #2

Topic: Explain how Lil Nouns DAO funds builders (types of funding, projects funded, funding process)

Budget: ~50 USD in ETH per winner, 8 winners (~400 USD ~0.25 ETH)

Total budget for both contests: ~700 USD (0,45 ETH) [Total budget goes to contest winners and to cover gas costs]

Each contest has a duration of 1 week + 1 week for announcing winners. Overall duration = 4 weeks.

Conditions for contest participation:

  • Follow Lil Nouns Twitter account
  • Submit the entry by tagging LilNouns Twitter
  • The twitter thread should consist of a minimum of 4 tweets.
  • Winners will be chosen by the Lil Nouns DAO based on the quality of the tweeter thread and its reach (retweets + likes + comments).
  • To maximize results this should be coordinated with main twitter account (if dot agrees).

Who is the team delivering this project?

mfrs

What experience qualifies you to deliver on this project?

Have built several products for Lil Nouns DAO, have used Layer3 in the past and have direct contact with the team.

How much ETH are you asking for? Provide a cost breakdown.

Total budget for both contests: ~700 USD (0,45 ETH) [Total budget goes to contest winners and to cover gas costs]

Will you require additional funding after this?

  • Yes, if the campaign is effective and if the DAO wants to do experiments on user acquisition using on-chain actions.

Have you received/requested funding for this idea elsewhere?

  • No
2 Likes

This is a great idea to start boosting our twitter presence and engagement. Plus a very low cost initiative to reach our target audience and award participating. I really like this.

1 Like

Sharing some results on Lil Nouns Twitter thread contest #1 made on Layer3 and funded by Lil Funding.

10 winners will be announced soon. Each winner receives 0.02ETH.

Contest Launch Date: 12/08/2022
Contest End Date: 26/08/2022

Number of submissions: 82 Twitter Threads

Summary: Lot’s of submissions, plenty were high quality although some of them (~15% were spam or low quality). Overall, first contest fulfilled the objective of increasing awareness on the project through Twitter and leveraging on Layer 3, with a good ROI.

Layer 3 team is terminating this social contests soon, but I will meet with them to explore other routes for collaboration, namely doing campaigns based on on-chain actions (do x receive y). Also, #2 Twitter Thread contest will also be launched this week.

1 Like

Sharing overall results of both Lil Nouns Twitter thread contests made on Layer3.

Number of submissions:
Contest #1 - 82 Twitter Threads/10 Winners
Contest #2 - 63 Twitter Threads/5 Winners